Beam Suntory and Southern Glazer’s ink 2030 deal

Jim Beam Bourbon maker Beam Suntory has signed a 37-state distribution agreement with US drinks distribution company Southern Glazer’s Wine & Spirits, extending their existing partnership to 2030.

The new agreement will see Beam Suntory’s portfolio distributed in 21 open markets until 2030

The new ‘performance-based’ agreement will see Beam Suntory’s portfolio distributed in 21 open markets until 2030. Southern Glazer’s also represents the firm’s brands in 16 control states.

“Beam Suntory has had very long and successful relationships with both the Southern and Glazer’s families,” said Tim Hassett, president, Americas, Beam Suntory.

“Working with the combined Southern Glazer’s organization, we are confident that we will continue building on our historical strong performance together with a common commitment to further accelerating the growth of our brands on- and off-premise.”

“We are excited to extend our business relationship and represent Beam Suntory’s world-class brands across our unmatched national network,” said Wayne Chaplin, CEO of Southern Glazer’s, which is Beam Suntory’s largest distribution partner.

“This long-term strategic alignment will enable us to deliver even more value – with a more efficient and effective route to market and the most thorough data insights – so we can help drive growth for Beam Suntory’s brands for years to come.”