AB InBev and Keurig create home booze maker

9th January, 2017 by Nicola Carruthers

Brewer Anheuser-Busch InBev and coffee maker Keurig Green Mountain have partnered up to develop what is thought to be the world’s first in-home alcohol dispenser.

keurig

The new venture would build on the Keurig KOLD technology

The two companies have signed an agreement to enter into a joint venture that will be tasked with inventing a system that could work with beer, wines, spirits, cocktails and mixers.

The new company will source a combined 50 employees already working at AB Inbev and Keurig.

The machine is said to be the first of its kind to deliver the convenience of one-cup dispensers such as Keurig and Nespresso’s coffee machines, but for alcoholic beverages.

In a press statement, the two companies said the new venture would “build on the Keurig KOLD technology and system innovations and AB InBev’s brewing and packaging technology, and evolve them within the realm of the full adult beverage category.”

“We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” said Nathaniel Davis, CEO of the new venture. “We can’t wait to get started.”

Bob Gamgort, Keurig Green Mountain CEO, added: “We are excited to partner with AB InBev to develop a new system for the adult beverage category. We look forward to combining our capabilities and technologies to deliver innovation for consumers.”

Last month, AB InBev agreed to sell SABMiller’s 26% stake in South African drinks group Distell to a state-run pension fund.

One Response to “AB InBev and Keurig create home booze maker”

  1. pepijn says:

    If these cocktails will be of the same quality as Keurig’s coffee I find it difficult to get excited.

Leave a Reply

If that's interesting, how about these?

‘Constructive’ talks over Canadian Club centre

Beam Suntory has met with Windsor mayor Drew Dilkens for “constructive more...

Mattioni: Premium rums will ‘definitely develop’

The premium-plus rum segment in the UK will "definitely develop", driven by more...

Our/Vodka inks Berlin distribution deal with GDP

Our/Berlin, the first distillery in Pernod Ricard’s ‘glocal’ network more...

Old Pulteney unveils Viking Line exclusive whisky

Wick-based distillery Old Pulteney has launched its first travel retail more...

Actor Javier Bardem stars in Chivas campaign

Pernod Ricard-owned Scotch whisky brand Chivas Brothers has enlisted Hollywood more...

Amber Beverage tours Fabrica de Tequilas Finos

After recently acquiring Fabrica de Tequilas Finos, Amber Beverage Group more...

Dandelyan unveils 'guilty pleasures' menu

London's Dandelyan has launched its new cocktail menu, The Vices of Botany, more...

The Gibson revamps classic cocktail list

Globally acclaimed London bar The Gibson has unveiled a new cocktail menu more...

Wild Turkey releases 35th anniversary bottling

Wild Turkey has launched Master's Keep Decades, a new Bourbon created in honour more...

Work starts on Orkney gin distillery

Construction of a new gin distillery in Kirkwall, the largest town in more...

Diageo pips BP to FTSE 100 social top spot

Drinks group Diageo has been named the most effective FTSE 100 company at more...

Pernod to roll out smart bottles 'in coming weeks'

Pernod Ricard will introduce 'connected' QR-coded bottles across its entire more...

SB Voices: Minimalist cocktail menus

Inspired by Tony Conigliaro's new Dalston-based bar, Annie Hayes touches on the more...

Scientists create 'brandy' in three days

Researchers in Spain have produced a grape spirit with the characteristics of more...

Aaron Paul ‘cast’ as Jack Daniel in biopic

Breaking Bad star Aaron Paul is reportedly to play Jack Daniel in a major new more...

Moskovskaya intros lim-ed bottle as sales soar

Amber Beverage Group-owned Moskovskaya Vodka has unveiled its first limited more...

The week in pictures

A star-studded week for the spirits industry saw Grey Goose create cocktails more...

Angostura appoints Jodhan as permanent CEO

Rum and bitters producer Angostura Holdings has confirmed its acting CEO more...

Industry hails EU-Canada CETA deal

Spirits Europe has “warmly welcomed” the European Parliament’s vote to more...

R&B Distillers rolls out second While We Wait

R&B Distillers has released the second batch of its "lightly peated" single more...