Liqueurs benefit from 9% off-trade uplift

23rd December, 2016 by Kristiane Sherry

The Wine & Spirit Trade Association (WSTA) has released new data that points to a liqueurs renaissance in the UK, with the off-trade posting 9% volume gains over a 12-month period last year.

Top 10 Liqueurs for Christmas

Liqueurs have seen an uptick in the UK market thanks to cocktail culture, says the WSTA

Not including 2016 Christmas sales, 28 million litres of liqueurs were sold in the UK market over the 12 months to 5 November.

Seven out of every 10 bottles of liqueurs sold were in the off-trade, which posted 9% volume gains. Cream liqueurs performed particularly well in the channel, with value sales up 10% to £137 million. Non-cream liqueurs increased 3% to £205m.

The WSTA attributes the gains to the Brits’ love for cocktails and digestifs, which mean the category ranks third overall in the on-trade, with sales climbing 5% to £768m behind vodka and whisky.

Non-cream liqueurs make up 84% of the category in bars, pubs and restaurants, with £678m-worth sold over the year.

“Growth in the liqueurs category pays testament to the versatility and innovation of the UK spirits industry and proves that a liqueur is not just for Christmas,” said Miles Beale, WSTA chief executive.

“In the off-trade we see volume sales growth being driven by cream liqueurs as people experiment with different flavours and the overall category growing in quality.

“In the on-trade, it is non-cream liqueurs that are advancing growth in value thanks to our thriving cocktail industry requiring fine liqueurs to meet talented bartenders’ artistic techniques.

“The UK spirits industry makes a significant contribution to the economy and supports hundreds of thousands of British jobs. We ask that Government reviews its harsh tax policy and supports the trade by cutting spirit duty at the next Budget.”

Yesterday, the SWA revealed that the spirits sector raked in an extra £101 million (US$125m) in tax for the UK Treasury in the 12 months to October.

One Response to “Liqueurs benefit from 9% off-trade uplift”

  1. Cream liqueurs are definitely a more fun side of the spirit sector due and liqueurs make great cocktail mixers as well.

Leave a Reply

If that's interesting, how about these?

UK gin smashes export record in 2016

British gin exports grew by 12% in 2016 to hit an all-time high, with sales more...

London's Mahiki launches coconut rum liqueur

London-based tiki nightclub Mahiki has unveiled a coconut rum liqueur and a more...

Moskovskaya intros lim-ed bottle as sales soar

Amber Beverage Group-owned Moskovskaya Vodka has unveiled its first limited more...

Registration opens for TFWA Asia Pacific 2017

Delegates are now able to register for the upcoming TFWA Asia Pacific more...

The Gibson revamps classic cocktail list

Globally acclaimed London bar The Gibson has unveiled a new cocktail menu more...

Beam Suntory buoyed by emerging markets

Suntory Holdings’ spirits arm Beam Suntory posted “mid-single-digit” more...

Fernet-Branca: A brand history

Fernet-Branca began life in an apothecary jar before becoming a long-time more...

SWA urges MEPs to back CETA deal

The Scotch Whisky Association has called on MEPs to back the EU-Canada more...

Heaven Hill 'diligently' hunts for acquisitions

Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill more...

Writers Tears secures Australian distribution

Walsh Whiskey Distillery has named Spirits Platform as the distributor of its more...

Scotch records 'best year' for exports since 2013

Scotch whisky exports have increased by both volume and value for the first more...

New website lists NY distillery trails

An association of more than 60 distillers across New York has launched a new more...

Premiumisation drives UK cocktail culture

The UK is fast becoming a nation of cocktail connoisseurs, with 77% of drinkers more...

Sazerac files another Fireball copycat suit

Sazerac has accused a Florida-based spirits company of planning to release a more...

Tito’s reveals South America TR strategy

Tito’s Handmade Vodka is to use the upcoming IAADFS Duty Free Show of the more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...

Russian Standard Vodka makes debut in Iceland

Russian Standard Vodka has entered the Icelandic market for the first time more...

Industry hails EU-Canada CETA deal

Spirits Europe has “warmly welcomed” the European Parliament’s vote to more...

Miller’s Norway distillery intros cask-aged akevitt

Marcin Miller’s Norwegian distillery Oslo Håndverksdestilleri has released more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...