The ‘up-and-coming’ spirits brands

14th July, 2016 by Annie Hayes - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10

New for 2016: which brands are on the cusp of surpassing that magic million case mark in the Brand Champions?

growth

We reveal the brands on the verge of becoming Brand Champions in 2017

Brand Champions criteria is clear: to be considered, a brand must sell more than one million nine-litre cases per calendar year. But what about those in touching distance – or indeed those which, for whatever reason, have slipped just below?

The brand leading this growth is Diageo’s Don Julio, which looks set to join the Brand Champions this time next year, with Heaven Hill’s Deep Eddy Vodka on the luxury Tequila’s heels.

But what about those brands heading in the other direction? 2015 has not been kind to Amrut Distillers’ Silver Cup Brandy, United Spirits’ White Mischief vodka or a number of others. Many remained fairly buoyant in 2014, but recent market pressures saw some slip.

Diageo’s Windsor is the largest casualty, posting dramatic declines – read on to discover why its outlook may not be so bleak next year.

Click through the following pages to discover the world’s top 10 up-and-coming spirits brands, listed in order of their nine-litre case sales.

Leave a Reply

If that's interesting, how about these?

Russian Standard Vodka makes debut in Iceland

Russian Standard Vodka has entered the Icelandic market for the first time more...

Mattioni: Premium rums will ‘definitely develop’

The premium-plus rum segment in the UK will "definitely develop", driven by more...

Top 10 most collectible Scotch brands of 2016

Sellers are becoming "more confident" in placing high value bottles at auction, more...

Beam Suntory buoyed by emerging markets

Suntory Holdings’ spirits arm Beam Suntory posted “mid-single-digit” more...

Evan Williams unveils Kentucky Derby Bourbon

The Evan Williams Bourbon Experience has released a 2009 single barrel vintage more...

Tito’s reveals South America TR strategy

Tito’s Handmade Vodka is to use the upcoming IAADFS Duty Free Show of the more...

Moskovskaya intros lim-ed bottle as sales soar

Amber Beverage Group-owned Moskovskaya Vodka has unveiled its first limited more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...

Registration opens for TFWA Asia Pacific 2017

Delegates are now able to register for the upcoming TFWA Asia Pacific more...

Tito’s vodka ramps up US TR activity

Tito’s Handmade Vodka has launched a series of “high impact” activations more...

Premiumisation drives UK cocktail culture

The UK is fast becoming a nation of cocktail connoisseurs, with 77% of drinkers more...

Beam Suntory appoints new general counsel

Kent Rose is to retire as Beam Suntory’s general counsel after 30 years at more...

Heaven Hill 'diligently' hunts for acquisitions

Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill more...

Heaven Hill: 'No other Bourbons will lose age'

Max L Shapira, president of Heaven Hill Brands, is “not sure” whether his more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

Writers Tears secures Australian distribution

Walsh Whiskey Distillery has named Spirits Platform as the distributor of its more...

Bacardi buys minority stake in Ilegal Mezcal

Bacardi has confirmed its acquisition of a minority stake in Ilegal Mezcal, but more...

Royal Dragon Vodka to grow GTR presence

Royal Dragon Vodka has announced a partnership with Gebr. Heinemann as part of more...

UK gin smashes export record in 2016

British gin exports grew by 12% in 2016 to hit an all-time high, with sales more...

Scotch records 'best year' for exports since 2013

Scotch whisky exports have increased by both volume and value for the first more...