New global brand ambassador for Glenfiddich

14th June, 2016 by Amy Hopkins

Struan Grant Ralph has succeeded Ian Millar as William Grant & Sons’ global brand ambassador for Glenfiddich Scotch whisky.

Struan-Grant-Ralph

Struan Grant Ralph is Glenfiddich’s new global brand ambassador

Ralph has acted as Glenfiddich’s brand ambassador in both the US and Asia Pacific for the past five years.

Born in Speyside, Ralph previously worked at Knockdhu Distillery before achieving a master’s degree in chemistry and a distinction from the Wine and Spirit Education Trust (WSET). He has also worked as a bartender and ambassador in locations including Osaka, Manilla, Melbourne and Kuala Lumpur.

“Struan embodies Glenfiddich’s entrepreneurial, forward thinking mindset and desire to break new ground,” said Enda O’Sullivan, global brand director for Glenfiddich. “He brings with him a wealth of whisky knowledge and expertise and he has already played a fundamental role in the success of the brand in the US.

“We will harness his dynamism, innovative thinking and unique skills at a global level and he will play a crucial role as the face of the brand, leading from the front to develop key relationships and initiatives to further enhance Glenfiddich’s excellent reputation with whisky novices, enthusiasts and connoisseurs as well as on trade partners.”

Ian Millar, previous global brand ambassador for Glenfiddich, has moved in to the new role of prestige specialist for William Grant & Sons. He will be based the Glenfiddich Distillery in Dufftown.

Commenting on the announcement, Ralph said: “Having been a brand ambassador for Glenfiddich for last few years, I’ve had an incredible opportunity to share the history, heritage and vision of the brand that created the single malt Scotch whisky category.

Glenfiddich-Rethink-Whisky-campaign

Glenfiddich has also launched a new digital campaign for its Bourbon Barrel Reserve 14 Year Old

“It’s an absolute privilege to step into a global role of such importance and it’s something of a homecoming for me. I’m truly honoured and excited to be working with some of the best ambassadors in the business and look forward to creating an exciting new chapter for Glenfiddich as we continue to push the boundaries in the category.”

Also this week, Glenfiddich launched a new digital campaign for its Bourbon Barrel Reserve 14 Year Old, encouraging consumers to ‘Rethink Whisky’.

Created by digital agency Rokkan, the campaign will be supported on social and streaming video throughout July and is based on the notion that Scotch is the “most misunderstood spirit”.

“Glenfiddich Bourbon Barrel Reserve 14 Year Old is bold, elegant and delicious, but it’s also different from you traditional Scotch whisky,” said Michael Giardina, Glenfiddich senior brand manager.

“We wanted this campaign to challenge stereotypes about single malt Scotch and introduce Glenfiddich to a new generation of whisky drinkers.”

The ‘Rethink Whisky’ campaign comprises four films, titled Aunt Evie, Scotch with Dad, Pairings and Scotland, KY.

Leave a Reply

If that's interesting, how about these?

'Oldest' Texas distillery wins trademark lawsuit

A Texas federal jury has ruled that the "first and oldest legal whiskey more...

Plans for Donegal distillery approved

The town of Donegal in Ireland is set to welcome its first distillery in 175 more...

Starbucks pulls alcohol from 400 US stores

Starbucks will stop serving alcohol at more than 400 stores across the US more...

Ralph Lauren bar opens in London

Fashion design company Ralph Lauren is set to open an equestrian-themed bar in more...

Spirit Works Distillery appoints head distiller

California-based "grain-to-glass" distillery Spirit Works has promoted Lauren more...

Arnett: Many rye whiskeys ‘one-dimensional’

Jack Daniel’s master distiller Jeff Arnett has claimed many rye-based more...

The week in pictures

This week Bunga Bunga Covent Garden threw a star-studded bash, fashion design more...

Farrar to leave Edrington amid executive shuffle

Bill Farrar, managing director super-premium, is to leave Edrington in June more...

Pernod unveils 'industry first' responsibility tool

Pernod Ricard has launched the “industry first” Smart Barometer website – more...

HMS Host opens Bourbon ‘destination’

Travel F&B operator HMS Host has opened Book & Bourbon – Southern Kitchen at more...

Glenlivet gets 'Reserve and Collect' service in TR

Pernod Ricard Travel Retail EMEA has strengthened its e-commerce offering with more...

375 Park Avenue Spirits hires former Bacardi exec

US importer 375 Park Avenue Spirits, a division within spirits group Sazerac, more...

Ole Smoky partners with Outsiders

East Tennessee-based Ole Smoky Distillery has released a limited edition more...

Four Roses distilling head named KDA chairman

The Kentucky Distillers’ Association has named Ryan Ashley, chief operating more...

Heaven Hill's Parker Beam dies

Heaven Hill master distiller emeritus Parker Beam has died at the age of 75 more...

Top 10 most read spirits stories of 2016

Bacon-infused vodka, a rooftop nudist bar and the launch of a certain more...

Bacardi GTR brings rum focus to Malaga

Bacardi Global Travel Retail has teamed up with Dufry-owned World Duty Free to more...

Jack Daniel's launches whiskey-infused coffee

Caffeine-crazed Jack Daniel's lovers can now have a taste of their favourite more...

Top 10 'top 10s' of 2016

Top tips for hangovers, the most unusual whisky cask finishes and family-owned more...

William Grant appoints brand ambassadors

William Grant & Sons has appointed Alwynne Gwilt and Fabiano Latham as UK brand more...