Ten bartender opinions on vodka cocktails22nd March, 2016 by Annie Hayes
After receiving an overwhelming number of contributions for our upcoming vodka issue, SB has assembled a preview of April’s cocktail analysis with comment from 10 of the industry’s leading bartenders.
We quizzed ten bartenders on the advantages of using vodka as a base spirit, the ways in which brands could engage further with the on-trade – and explore whether the spirit really does allow mixologists to be more creative in their serves.
From its uses in unpacking flavours in complex spirits to the rejection of “fairytale” brand stories, our global panel give their honest take on the vodka category in the on-trade.
For an in-depth analysis of vodka in the on-trade, see the April edition of The Spirits Business, out soon.
Click through the following pages to discover 10 leading bartenders opinions on vodka cocktails.