Angel’s Envy founder launches spirits platform

24th February, 2016 by Amy Hopkins

Spirits industry veteran Jay Maltby, co-founder of Angel’s Envy Bourbon, has launched a new sales and marketing platform with the backing of a US$30 million spirits venture fund.

Espiritus-Group

Blue Nectar Tequila is one of the brands handled by newly formed The Espiritus Group

Maltby, who also served as CEO of Cruzan Rum and executive committee member at Bacardi USA, will lead Florida-headquartered The Espiritus Group as its chairman and CEO.

The Espiritus Group’s portfolio currently consists of Blue Nectar Tequila, Corner Creek Reserve Bourbon Whiskey, The Lost Distillery Scottish Whisky Company, Purus Organic Wheat Italian Vodka, and Virginia Distillery Company Highland Malt Whisky.

“We’ve assembled a spirits portfolio all of which are in high-growth categories and share common attributes: artisanship, family ownership, financial stability, high quality and authenticity of story,” said Maltby.

“We’ve also put together a team of over 20 industry veterans with complementary skill sets who share our entrepreneurial approach to the business.”

The group has been launched “in partnership” with a $30m spirits venture fund, which will invest $3m-$10m in “high-potential spirits brands”. Espiritus has national distribution rights for all of the products in its portfolio, as well as “varying levels of equity participation” in each.

Maltby added: “We work in partnership with the brand owners of each product to increase sales and distribution as well as build positive awareness through local marketing.

“By joining brands that share common goals and attributes into a single portfolio, we can offer broader sales coverage and marketing efficiencies.”

Espiritus launches with a national sales team that includes both “industry veterans” and “up and coming” sales professionals.

Bacardi acquired Angel’s Envy Bourbon in March 2015, marking the group’s first foray into the American whiskey sector.

Leave a Reply

If that's interesting, how about these?

Moskovskaya intros lim-ed bottle as sales soar

Amber Beverage Group-owned Moskovskaya Vodka has unveiled its first limited more...

Pernod lobbies against US border tax proposals

Pernod Ricard's CEO Alexandre Ricard has branded the proposed US border levy a more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

New website lists NY distillery trails

An association of more than 60 distillers across New York has launched a new more...

Russian Standard Vodka makes debut in Iceland

Russian Standard Vodka has entered the Icelandic market for the first time more...

Ardgowan recruits former Bruichladdich and Diageo directors

Planned lowland distillery Ardgowan has appointed Bruichladdich's former more...

Pernod to roll out smart bottles 'in coming weeks'

Pernod Ricard will introduce 'connected' QR-coded bottles across its entire more...

Royal Dragon Vodka to grow GTR presence

Royal Dragon Vodka has announced a partnership with Gebr. Heinemann as part of more...

Heaven Hill: 'No other Bourbons will lose age'

Max L Shapira, president of Heaven Hill Brands, is “not sure” whether his more...

Heaven Hill 'diligently' hunts for acquisitions

Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill more...

Writers Tears secures Australian distribution

Walsh Whiskey Distillery has named Spirits Platform as the distributor of its more...

The week in pictures

This week Bulleit Bourbon unveiled the "first ever" tattoo billboard in Los more...

Wild Turkey releases 35th anniversary bottling

Wild Turkey has launched Master's Keep Decades, a new Bourbon created in honour more...

Bacardi buys minority stake in Ilegal Mezcal

Bacardi has confirmed its acquisition of a minority stake in Ilegal Mezcal, but more...

The Dubliner 10 Year Old lands in US

Quintessential Brands has launched The Dubliner 10 Year Old, the newest more...

Irish Distillers unveils Method and Madness range

Pernod Ricard's Irish Distillers unit has launched a range of experimental more...

Stoli Group USA details exec appointments

Stoli Group USA has expanded its executive leadership team with a string of more...

Beam Suntory buoyed by emerging markets

Suntory Holdings’ spirits arm Beam Suntory posted “mid-single-digit” more...

Lakes Distillery to support English National Ballet

Cumbria-based The Lakes Distillery has joined the likes of Chanel and make-up more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...