Diageo revamps nutritional website drinkiq.com

19th January, 2016 by Melita Kiely

Diageo has overhauled its responsible drinking website drinkiq.com to offer consumers “significantly enhanced” nutrition, calorie and alcohol content information about its brands.

Diageo-drinkiq-website-calorie-content

Diageo has revamped its drinkiq.com responsible drinking website

In an effort to improve its commitment to deliver “greater transparency” to consumers and help them make “informed choices” about their alcohol intake, Diageo has updated drinkiq.com.

The site now includes a breakdown of calories, carbohydrates and protein in all of Diageo’s products, as well as, for the first time, detailing saturated fat, sugar, caffeine and sodium content.

Drinkiq.com also offers tools such as the ‘drinks calculator’ to allow users to keep tables on their alcohol and calorie intake, as well as providing tips and advice on how food, age, size and gender affects how the body processes alcohol, in addition to the ‘what’s in your drink’ tool.

“As people become more interested in their diet and lifestyle choices, we need to play our part,” said Carolyn Panzer, alcohol in society director, Diageo.

“We know that consumers want nutritional information about what they drink – just as they do with the foods they eat; they also want a clear and easy way to know how much alcohol they are drinking.

“We believe passionately in helping people to understand what’s in their drink and to make informed choices about drinking or not drinking.

“Alcohol is alcohol. There is no drink of moderation – only a practice of moderation.”

The website also works to disprove common “myths” surrounding alcohol, such as spirits contain more alcohol than beer and wine, when in fact a regular 25ml measure of a spirit such as Smirnoff vodka or Tanqueray gin contains 8g of alcohol, compared to 16g in a pint of lager.

Furthermore, spirits have fewer calories than wine and beer with a 25ml measure containing approximately 55 calories compared to 125 calories in an average 175ml glass of wine or 160 calories in a pint of lager.

“Anyone looking to watch their weight will find the reinvigorated Drinkiq site helpful for tracking calories and other important facts about alcohol,” said Barbara J. Moore, PHD, president and chief executive officer of Shape Up America!

“We applaud Diageo for its commitment to greater transparency and for providing consumers with essential nutrient, calorie and alcohol information about their drinks.

“The new site is engaging as well as helpful to people seeking to make informed choices for a balanced life.”

One Response to “Diageo revamps nutritional website drinkiq.com”

  1. Dram Tanna says:

    Will they list if the spirit has been dyed a darker colour as well?

Leave a Reply

If that's interesting, how about these?

Cannabis-based booze to be 'biggest disruptor ever'

In November 2016 a fresh wave of cannabis legalisation spread throughout the more...

Alcohol activates 'starvation mode', study finds

Drinking alcohol triggers a "starvation mode" in the brain, increasing hunger more...

Rémy Cointreau unveils corporate makeover

Bruichladdich Scotch and Rémy Martin Cognac owner Rémy Cointreau has unveiled more...

Unconventional Scotch whiskies for Burns Night

With whisky lovers' favourite night of the year approaching, SB has gathered an more...

Ole Smoky partners with Outsiders

East Tennessee-based Ole Smoky Distillery has released a limited edition more...

Drinking in adolescence 'alters brain activity'

Long-term heavy drinking during adolescence alters electrical brain activity, more...

Experts predict top cocktail trends in 2017

With many consumers looking to ease back on their alcohol consumption in favour more...

Swizzle Masters 2016 winner reveals key to competition success

After a thrilling year of creative cocktails and mind-boggling mixology, Joe more...

Castro and Patino launch drinks marketing firm

Spirits and bar industry experts Erick Castro and Chris Patino have joined more...

BrewDog slams 'deluded' council in distillery row

BrewDog has hit out at Aberdeenshire Council amid claims the authority is more...

Diageo 'may raise stake' in United Spirits

Diageo has declined to comment on reports that it is considering increasing its more...

Starbucks pulls alcohol from 400 US stores

Starbucks will stop serving alcohol at more than 400 stores across the US more...

A drink with... Ian Harris, WSET

The CEO of the Wine & Spirit Education Trust tells The Spirits Business about more...

AB InBev and Keurig create home booze maker

Brewer Anheuser-Busch InBev and coffee maker Keurig Green Mountain have more...

Entries open for Wenneker Swizzle Masters 2017

Entries are now open for the revamped 2017 Wenneker Swizzle Masters – in more...

Żubrówka maker’s bankruptcy plans approved

A New York judge has approved Roust’s application for bankruptcy in the US as more...

Vinexpo launches Explorer concept for buyers

Trade event organiser Vinexpo has launched Vinexpo Explorer, an “intense” more...

WSTA responds to May's 'hard Brexit' speech

The Wine and Spirit Trade Association (WSTA) has reiterated its wish for more...

Tales on Tour announces Edinburgh seminars

The organisers of Tales of the Cocktail have released a list of seminars ahead more...

Experts predict top spirits trends in 2017

If you're curious about what the coming year has in store for the global more...