Diageo revamps nutritional website drinkiq.com

19th January, 2016 by Melita Kiely

Diageo has overhauled its responsible drinking website drinkiq.com to offer consumers “significantly enhanced” nutrition, calorie and alcohol content information about its brands.

Diageo-drinkiq-website-calorie-content

Diageo has revamped its drinkiq.com responsible drinking website

In an effort to improve its commitment to deliver “greater transparency” to consumers and help them make “informed choices” about their alcohol intake, Diageo has updated drinkiq.com.

The site now includes a breakdown of calories, carbohydrates and protein in all of Diageo’s products, as well as, for the first time, detailing saturated fat, sugar, caffeine and sodium content.

Drinkiq.com also offers tools such as the ‘drinks calculator’ to allow users to keep tables on their alcohol and calorie intake, as well as providing tips and advice on how food, age, size and gender affects how the body processes alcohol, in addition to the ‘what’s in your drink’ tool.

“As people become more interested in their diet and lifestyle choices, we need to play our part,” said Carolyn Panzer, alcohol in society director, Diageo.

“We know that consumers want nutritional information about what they drink – just as they do with the foods they eat; they also want a clear and easy way to know how much alcohol they are drinking.

“We believe passionately in helping people to understand what’s in their drink and to make informed choices about drinking or not drinking.

“Alcohol is alcohol. There is no drink of moderation – only a practice of moderation.”

The website also works to disprove common “myths” surrounding alcohol, such as spirits contain more alcohol than beer and wine, when in fact a regular 25ml measure of a spirit such as Smirnoff vodka or Tanqueray gin contains 8g of alcohol, compared to 16g in a pint of lager.

Furthermore, spirits have fewer calories than wine and beer with a 25ml measure containing approximately 55 calories compared to 125 calories in an average 175ml glass of wine or 160 calories in a pint of lager.

“Anyone looking to watch their weight will find the reinvigorated Drinkiq site helpful for tracking calories and other important facts about alcohol,” said Barbara J. Moore, PHD, president and chief executive officer of Shape Up America!

“We applaud Diageo for its commitment to greater transparency and for providing consumers with essential nutrient, calorie and alcohol information about their drinks.

“The new site is engaging as well as helpful to people seeking to make informed choices for a balanced life.”

One Response to “Diageo revamps nutritional website drinkiq.com”

  1. Dram Tanna says:

    Will they list if the spirit has been dyed a darker colour as well?

Leave a Reply

If that's interesting, how about these?

Botran Rum: a brand history

As Botran Rum celebrates its 75th anniversary, SB discovers the family more...

Ice cream hangover 'cure' hits South Korean shops

A convenience store chain in South Korea has launched an ice cream bar that more...

Brits waste nearly two years of life hungover

The average adult in the UK will spend nearly two years of their life suffering more...

BrewDog spirits branding focuses on transparency

BrewDog has revealed the brand identity and logo for its first spirits venture more...

Diageo to de-list debt on NY Stock Exchange

Diageo is planning to voluntarily de-list certain debt securities from the New more...

US whiskey brands 'pushing envelope' of flavour

Far from being reliant on its core expressions, American whiskey is seeking to more...

Ballantine’s Brasil touches down in Asia

Ahead of the Rio Olympics this summer, Pernod Ricard Travel Retail Asia has more...

Major US distributor charged with smuggling

Republic National Distributing Company – the second largest drinks more...

Greece ‘considers’ raising excise tax

The Greek government is considering raising the excise tax on spirits in an more...

People 'happier when drinking alcohol'

New research has revealed people are "happier at the moment of drinking more...

The week in pictures

Jack Whitehall and David Beckham sip cocktails in the first instalment of a more...

Smirnoff unveils 'official vodka of freedom'

Diageo has launched the “official vodka of freedom” in time for summer – more...

Scots drink 41 bottles of vodka at home a year

Alcohol consumption in Scotland is on the rise with the equivalent of 41 more...

Borough Wines to house Butler's Gin distillery

Independent London merchant Borough Wines & Beers has opened its eighth venue more...

Portobello to open multi-million pound distillery

London’s fast-growing Portobello Road Gin is set to open a new multi-million more...

Conviviality celebrates 137% sales increase

Conviviality Retail has hailed a “transformational year” as sales soared more...

Europe's 'first' specialist baijiu bar opens

China’s native spirit baijiu has been given its own dedicated pop-up bar in more...

Buffalo Trace to get $200m distillery expansion

Sazerac is to plough US$200 million into its Buffalo Trace Distillery, which more...

Double-digit sales growth for United Spirits

India’s United Spirits has reported net sales growth of 13% in 2015/16 more...

A drink with... Per Even Allaire, Hine Cognac

Thomas Hine & Co’s brand ambassador and sales manager speaks to us about the more...