Chilgrove Gin sponsors yachting regatta Cowes Week

12th February, 2015 by Annie Hayes

Chilgrove Gin has secured a high profile sponsorship deal with AAM Cowes Week 2015 in August as it works to cement its reputation as a “distinctive English gin”.

chilgrovegin

The grape-distilled gin launched last summer, and is the first to partner with the world-renowned English sporting event in this way

The grape-distilled gin, which launched last summer, is the first to partner with the world-renowned English sporting event, taking place at the English seaport on the Isle of Wight on 8-15 August.

As one of the largest yachting regattas in the world, the event attracts more than 1,000 yachts and around 8,000 racers from across the globe who compete in front of more than 100,000 visitors throughout the week.

During the event Chilgrove will be the official and exclusive gin, served across all Cowes Week venues and available throughout the town in yacht clubs and pubs.

Christopher Beaumont-Hutchings, founder of Chilgrove Gin, said: “The enthusiasm from the trade and public in welcoming Chilgrove as a distinctive new English gin has let us accelerate our plans to introduce it to a wider audience.

“Sampling and serving Chilgrove in a premium G&T is the focus of our sponsorship and trade support this year.”

Distilled at Thames Distillers with 11 botanicals including juniper, coriander seed, sweet orange, savory, angelica root, lime, liquorice root, orris root, grains of paradise, bitter orange and water mint, Chilgrove Gin is marketed as “a gin for all seasons”.

Charles Maxwell, master distiller, said: “The neutral grape spirit base helps to give a soft mouth feel and bring forward floral notes as it combines with the citrus botanicals.

“Overall there is a gentle delivery of the botanical flavours which end up with a spicy peppery note delivered by the grains of paradise working with the juniper.”

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