Jack Daniel’s No.27 Gold launches in Australia duty free

7th April, 2014 by Becky Paskin

Brown-Forman has launched maple-finished Jack Daniel’s No.27 Gold into Australian duty free through a partnership with Nuance Group.

Jack-Daniels-No27-Gold

Jack Daniels No.27 Gold has launched in Australia duty free following an exclusive roll out in Singapore last year

First released in Singapore Changi airport in November 2013, Jack Daniel’s No.27 Gold has been twice filtered through sugar maple charcoal and extra-matured in maple barrels.

It is bottled at 40% abv and carries an RRP of US$99 for 700ml.

The travel retail exclusive, which has now been launched in Nuance Australia stores in Sydney and Melbourne airports, is currently only available in the Asia-Pacific region.

Travellers through Nuance stores in the airports can experience and taste the new release through until the end of April.

Philippe Boyer, CEO Nuance Australia, said: “We know that Jack Daniel’s 27 Gold will be particularly attractive to certain customer segments, including our growing Asian and Chinese customer base.

“Because it is currently only available in duty free in the region, we have a great opportunity to deliver a differentiated and special service to all our premium whiskey and Bourbon customers at Sydney and Melbourne airports ahead of its launch in domestic markets.”

Jack Daniel’s No.27 Gold is the first travel retail exclusive from the brand since the Jack Daniel’s Sinatra Select edition, released to commemorate the run-up to the centenary of legendary singer Frank Sinatra’s birth.

Sales of Bourbon and American whiskey grew by 23.8% in domestic Australia between 2007-2012, according to Euromonitor.

In June 2012, Jack Daniel’s released a “gold medal” gift pack in London Heathrow, Gatwick and Stansted airports to commemorate the London Olympic Games.

Leave a Reply

If that's interesting, how about these?

Air India ‘rations’ airport lounge alcohol

State-owned flag carrier Air India has introduced strict limits to the amount more...

Travel retail in focus: Rum

As rum brands large and small continue to push for premiumisation, SB questions more...

Royal Salute marks banquet with limited edition

Pernod Ricard-owned Scotch whisky Royal Salute has launched the first in a new more...

Macallan unveils Rare Cask Black MOP edition

Edrington Global Travel Retail (GTR) has released a Macallan Rare Cask Black more...

Unusual booze-filled Christmas gifts

Wondering what to buy for the eccentric spirits lover in your life this more...

Dewar’s brings 12 aged Scotches to Schiphol

Bacardi Global Travel Retail is running its John Dewar & Sons Fine Whisky more...

Edinburgh Gin secures World Duty Free listing

Dufry-owned travel retailer World Duty Free has listed Ian Macleod more...

Knob Creek gets GTR gift focus

Beam Suntory Global Travel Retail (GTR) has released a travel retail gift box more...

Teeling debuts 26yo single malt at Dublin Airport

Teeling Whiskey Company has launched a 26-year-old single malt in its limited more...

Whisky Exchange launches Old & Rare show

The organisers of The Whisky Exchange Whisky Show have announced plans to host more...

Court denies Campari trademark appeal

The Wild Geese Irish Whiskey is set to launch in Australia after Wild Turkey more...

Global Spirits to grow US with MS Walker

Privately-held US drinks firm Global Spirits has appointed MS Walker as its New more...

SMWS launches 'whisky concierge' for shoppers

In the run-up to Christmas, the Scotch Malt Whisky Society has launched a free more...

Final call for 12 Drinks trade pass

Time is running out for trade members to gain free entry to SB's winter-themed more...

Grey Goose kicks off festive activity

Grey Goose has developed five seasonal serves and created a unique gift pack more...

Speakeasy Group appoints head of mixology

Australian hospitality firm The Speakeasy Group has signed up noted bartender more...

Grey Goose shines at Suvarnabhumi Airport

Bacardi Global Travel Retail (GTR) has brought the spirit of Christmas to more...

NYC distillery releases 'world's only' peated Bourbon

The oldest operating whiskey distillery in New York City, Kings County, has more...

The week in pictures

In this week's picture round-up, Hennessy welcomed a wealth of celebrity guests more...

Top 10 spirit launches in November 2016

Last month's most interesting new releases include a Cabernet more...