William Grant pioneers new Scotch category with Girvan single grain

7th October, 2013 by Becky Paskin

William Grant & Sons is releasing a new brand of single grain Scotch whisky in a bid to pioneer a new spirit category.

Girvan-Patent-Still-single-grain-whisky

The Girvan Patent Still 25 Year Old will be the first single grain whisky under the new brand

The Girvan Patent Still Single Grain Whisky is produced at the Girvan Distillery in the Lowlands, normally used to create grain whisky for Grant’s blended Scotch.

The first product in the Girvan Patent Still range will be a 25-year-old released exclusively in the UK in early November. Comprised of whisky aged in first and second-fill Bourbon casks with “some Sherrywood and virgin oak”, and bottled at 42% abv, Girvan Patent Still 25 Year Old has a honey, candied orange and toffee fudge flavour.

William Grant will follow up the expression with two additional releases, both bottled at 42% abv, in March 2014: Girvan Patent Still 30 Year Old and a no-age-statement Girvan Patent Still #5974 – relating to the patent number filed by Aeneas Coffey in 1830 for the column still.

Both releases will be available in the UK, plus additional core markets in Europe, the US and Asia.

While the #5974 will likely retail for around £75, the Girvan 25 Year Old will carry an RRP of £250, and the Girvan 30 Year Old £375.

Jonny Cornthwaite, brand manager of Girvan whiskies, said it was important for William Grant not to price the new brand at an inferior point to single malt Scotch.

“We have a responsibility as the first major brand producing a single grain Scotch to set the standard,” he explained. “Single grain should be viewed as an accompaniment to single malt, and 25 and 30-year-old single malts cost this much too.

“This is a brave new step for us, opening up this new category in Scotch whisky.”

The launch marks 50 years since the Girvan Distillery was built in 1963, the same time Glenfiddich was launched in export markets around the world.

“When Glenfiddich first launched William Grant were told it would never work, now we are the world’s largest-selling single malt,” Cornthwait added. “Hopefully the same will happen with Girvan.”

Leave a Reply

If that's interesting, how about these?

Old Pulteney unveils Viking Line exclusive whisky

Wick-based distillery Old Pulteney has launched its first travel retail more...

Wemyss releases 2017 single cask batch

Edinburgh-based independent bottler Wemyss Malts has released its latest batch more...

Top 10 most collectible Scotch brands of 2016

Sellers are becoming "more confident" in placing high value bottles at auction, more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

Barrie moves from Bowmore to BenRiach

Rachel Barrie, master blender at Beam Suntory division Morrison Bowmore more...

Scotch records 'best year' for exports since 2013

Scotch whisky exports have increased by both volume and value for the first more...

The Dubliner 10 Year Old lands in US

Quintessential Brands has launched The Dubliner 10 Year Old, the newest more...

Scotch auction market hails ‘exceptional' 2016

Scotch whisky volume and value sales at auction reached record levels in 2016, more...

Teeling launches Volume III in The Revival range

The Teeling Whiskey Company has unveiled the third release in The Revival more...

Laphroaig rolls out bottle label printing app

The latest initiative in Laphroaig's #OpinionsWelcome campaign is a bespoke more...

The Macallan unveils Taiwan boutique exclusive

Edrington-owned single malt Scotch whisky the Macallan has unveiled the first more...

Ardbeg tackles rugby 'man of the match'

Premiership Rugby’s Anglo-Welsh Cup man of the match winners will now receive more...

John Walker & Sons Private Collection gets 2017 edition

Diageo has released the 2017 edition of its high-end John Walker & Sons Private more...

Don Q releases spiced rum variant

Puerto Rican-rum brand Don Q has finally released its anticipated Oak Barrel more...

Subscription service highlights experimental gins

As the at-home drinking trend continues to grow, two entrepreneurs have more...

Berry Bros adds second Glenrothes Vintage 1988

Berry Bros & Rudd-owned Scotch whisky brand The Glenrothes has launched a more...

R&B Distillers rolls out second While We Wait

R&B Distillers has released the second batch of its "lightly peated" single more...

Scotch whisky trade groups partner up

Trade groups the Scotch Whisky Association and Scottish Craft Distillers more...

Top 10 most investible Scotch brands of 2016

As Scotch whisky's value sales continue to soar, we round up the 10 more...

SMWS redesigns bottles for first time in a decade

The Scotch Malt Whisky Society has revamped its famous green bottle design for more...