The world’s 10 largest rum brands24th June, 2013 by Becky Paskin
From Puerto Rico to Cuba and the Philippines, the world’s best rum comes from many a country, but which are the world’s largest rum brands?
The original party spirit is one of the world’s largest spirit categories and is showing no signs of slowing down, with a17% rise in global rum volumes predicted between 2011 and the end of 2016.
The same can be said for most of the rum brands included in our list of the world’s largest by volume (those that responded to requests for information). We’ve included both international and domestic brands in this run down, but while some massive volume increases were reported from the domestic brands, only two international rums that sell over 1m cases annually reported positive growth.
As reported in The Spirits Business in February, it would seem the rum category is breaking free of its party image and moving toward a more premium product with spiced varieties pushing the brands forward.
Last week we listed the world’s largest Scotch and vodka brands as we coun down the days to the publication of our 2013 Brand Champions online on 8 July – our pick of those brands selling over a million cases that have outperformed their respective categories.
Click through the following pages to discover which are the world’s largest rum brands.