Purity challenges Grey Goose’s claim of world’s tastiest vodka

4th June, 2013 by Becky Paskin

Swedish vodka Purity is challenging Grey Goose’s claim to be the world’s best tasting vodka in a new advertising campaign.

purity vodka

Purity Vodka claims its taste is better than Grey Goose, but its craft profile means it’s overlooked

Running in several respected US publications including the Wall Street Journal, Valet and The Sartorialist, the campaign encourages consumers to taste Purity and decide for themselves what the world’s best vodka really is.

“Grey Goose has been claiming for a long time to be the ‘world’s best tasting vodka’,” said Thomas Kuuttanen, founder and master blender of Purity Vodka. “I am very proud of my vodka and believe its taste speaks for itself. And, we have won quite a few awards to prove that, so, I thought we’d kick-off a friendly competition to let Grey Goose vodka drinkers decide.”

Developed by Iris Worldwide, the campaign is designed to draw attention to the little-known craft vodka brand’s award-winning flavor, which has won The Spirits Business Grand Vodka Master title two years running.

“We’re a craft brand but know that we have to make a bold and confident move in order to bring attention to our award-winning taste in a highly competitive category. We want to encourage vodka fans to taste us and then decide for themselves which they prefer,” said Andy Glaser, president and CEO of Purity Vodka. “We believe that some Grey Goose drinkers might prefer the taste of Purity Vodka.”

Leave a Reply

If that's interesting, how about these?

Pinkster gin smashes crowdfunding target

In just six weeks, Pinkster gin has achieved 126% of its £600,000 crowdfunding more...

Scots drink 41 bottles of vodka at home a year

Alcohol consumption in Scotland is on the rise with the equivalent of 41 more...

A drink with... Per Even Allaire, Hine Cognac

Thomas Hine & Co’s brand ambassador and sales manager speaks to us about the more...

Hangar 1 creates '60% fog' vodka

California-based distiller Hangar 1 has released Fog Point, a more...

St-Rémy marks 130 years with XO pack design

Rémy Cointreau-owned brandy St-Rémy is celebrating its 130th anniversary this more...

DFS Cocktail Festival in pictures

DFS Group is marking the first anniversary of its Wines and Spirits Duplex more...

Ian Macleod Distillers agrees £60m bank loan

Scotch whisky producer Ian Macleod Distillers has secured a £60 million more...

Pernod drives Absolut Elyx focus in US

As Pernod Ricard attempts to claw back growth for Absolut vodka, the group has more...

Rossi D’Asiago liqueurs to hit US market

Liqueur specialist Rossi D’Asiago will introduce Antica Sambuca, Limoncello more...

US whiskey brands 'pushing envelope' of flavour

Far from being reliant on its core expressions, American whiskey is seeking to more...

Bhakta 'thrown off' WhistlePig board

WhistlePig Rye Whiskey founder Raj Bhakta has been “thrown off” of the more...

Television's top 10 spirits drinkers

From political sitcoms to cutting-edge dramas, many of television's most more...

Halewood adds pre-mixed cans to Red Square portfolio

Halewood International has launched pre-mixed cans for Red Square Vodka's Sloe more...

Four Roses master distiller unveils first bottling

Four Roses Bourbon is preparing to release the first bottling from new master more...

Calls for more training among craft distilleries

As the craft distilling industry continues its rapid growth, calls have more...

Selfridges not opening water-only bar

Selfridges has denied reports it is planning to open a water-only ‘cocktail more...

Limited edition Absolut MIX on sale in Pacific TR

Absolut has launched a limited edition kaleidoscopic print bottle design into more...

Botran Rum: a brand history

As Botran Rum celebrates its 75th anniversary, SB discovers the family more...

BrewDog spirits branding focuses on transparency

BrewDog has revealed the brand identity and logo for its first spirits venture more...

The week in pictures

Jack Whitehall and David Beckham sip cocktails in the first instalment of a more...