Purity challenges Grey Goose’s claim of world’s tastiest vodka

4th June, 2013 by Becky Paskin

Swedish vodka Purity is challenging Grey Goose’s claim to be the world’s best tasting vodka in a new advertising campaign.

purity vodka

Purity Vodka claims its taste is better than Grey Goose, but its craft profile means it’s overlooked

Running in several respected US publications including the Wall Street Journal, Valet and The Sartorialist, the campaign encourages consumers to taste Purity and decide for themselves what the world’s best vodka really is.

“Grey Goose has been claiming for a long time to be the ‘world’s best tasting vodka’,” said Thomas Kuuttanen, founder and master blender of Purity Vodka. “I am very proud of my vodka and believe its taste speaks for itself. And, we have won quite a few awards to prove that, so, I thought we’d kick-off a friendly competition to let Grey Goose vodka drinkers decide.”

Developed by Iris Worldwide, the campaign is designed to draw attention to the little-known craft vodka brand’s award-winning flavor, which has won The Spirits Business Grand Vodka Master title two years running.

“We’re a craft brand but know that we have to make a bold and confident move in order to bring attention to our award-winning taste in a highly competitive category. We want to encourage vodka fans to taste us and then decide for themselves which they prefer,” said Andy Glaser, president and CEO of Purity Vodka. “We believe that some Grey Goose drinkers might prefer the taste of Purity Vodka.”

Leave a Reply

If that's interesting, how about these?

The Tequila Masters 2016 results

Producers of Mexico’s iconic liquid remain determined to shake off the more...

Sierra Tequila reveals coffee-flavoured liqueur

As the trend for coffee-flavoured spirits continues Sierra Tequila has unveiled more...

The week in pictures

In just one week we've crammed in barrel-aged cocktails at Big Easy, delectable more...

Beefeater unveils Burrough’s Reserve Edition 2

Beefeater launched a new cask-rested gin expression, Beefeater Burrough’s more...

Pub landlord opens UK's 'smallest' distillery

A pub landlord has opened what is thought to be the UK’s “smallest” more...

Don Q aims to 'elevate' rum with new launches

Don Q is gearing up to release two new rum expressions later this year, more...

Jack Daniel's rolls out Single Barrel Rye

Jack Daniel’s has added a third variant to its Single Barrel collection more...

Wenneker Swizzle Masters Smoky Mezcal winner revealed

With a focus on the fiery flavours of mezcal, Ms. Rosemary’s Smokin’ by Joe more...

First Craft Bartender Summit set to launch

Bar and mixology training firm A Bar Above will host the inaugural online Craft more...

Entrepreneurs launch sugar beet vodka

Two entrepreneurs from Minnesota have launched a new vodka produced exclusively more...

Top 10 Valentine's Day cocktails in London

If you're loved-up and live in London, why not celebrate Valentine's Day with more...

Consumption of domestic UK spirits declines

UK drinkers are switching from local to international spirits brands as new more...

Canada wins first place in Beefeater MIXLDN final

Canadian bartender Evelyn Chick was awarded first place in the 2015 Beefeater more...

SWA meets with Treasury over tax 'burden'

Representatives from Scotch Whisky Association have met with the UK Treasury to more...

Diageo expands Orphan Barrel whiskey series

Diageo has unveiled the seventh offering in its “craft” whiskey project more...

Sobieski launches 'rare' Dankowski rye vodka

Imperial Brands-owned Sobieski Vodka has launched an expression made using 100% more...

Urine cocktail guide offers 25 alcohol-free recipes

Dry January may be over but those keen to stick to the no booze rule should more...

Callooh Callay to launch sister site Little Bat

The team behind London watering hole Callooh Callay will open a second bar more...

Top 10 best value for money Tequilas

As a new wave of agave aficionados express interest in the category, producers more...

Scotch and baijiu among 'most valuable' brands

Two spirits brands have appeared in the new Global 500 list that counts down more...