Diageo launches Captain Morgan Sherry Oak Finish Spiced rum25th June, 2013 by Becky Paskin
Diageo is to release Captain Morgan Sherry Oak Finish Spiced Rum in the US this month as a limited edition.
The special release, which is described as having vanilla, caramel, dark cherry and cocoa flavours, is being launched to capitalise on “growing demand for sherry flavoured spirits in the marketplace”.
Diageo describe the release as a ”rich and flavorful take on the brand’s signature blend,” which helped Captain Morgan reach 10 million case sales during 2012.
With a new bottle design and updated branding, Captain Morgan Sherry Oak Finish Spiced Rum has a purplr metallic label for shelf stand out.
The release is also designed to commemorate Captain Morgan’s 1671 naval battle off the coast of Panama. The battle, in which the famous pirate lost five ships including his flagship The Satisfaction, earned Captain Morgan his place as one of the most renowned privateers in history.
“The life and legacy of Henry Morgan serve as an integral source of inspiration for us as we continue to develop innovative product offerings and creative marketing campaigns,” said Jesse Damashek, director of innovation at Diageo North America. “Every adventure, and especially every victory, is one worth celebrating responsibly, and we are proud to offer adult consumers Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.”
The edition, which is bottled at 35% abv, will be available across the US at an RRP of US$19.99 for a 750ml bottle.
Diageo recommends the sherry cask edition be drunk on the rocks or mixed with cola.