Sauza Tequila adds bubbles for the ladies

10th April, 2013 by Becky Paskin

Beam Inc is encouraging more female drinkers into the Tequila category with the launch of a new line of Sauza Sparkling Margaritas.

Sauza Sparkling Maragarita Tequila

Sauza Sparkling Maragarita aims to attract more women into the Tequila category

Presented in sleek Champagne-style bottles, the new range is a carbonated pre-mixed blend of Sauza Silver Tequila with triple sec available in three flavours: Original Lime, Wild Berry and Mango Peach.

“We’ve taken America’s #1 cocktail and made it even more refreshing by adding a bit of effervescence to it. It’s fresh, bubbly, and ready-to-serve – perfect for any ladies’ evening with friends,” said Vanessa Jenkins, senior marketing director of Tequilas at Beam Inc. “Now, you can simply open and pour margaritas that will truly bring some sparkle to the party, of course always responsibly.”

The new line is launching this month in the US at an RRP of US$12.99 for a 750ml bottle and $7.99 for a 375ml bottle.

Leave a Reply

If that's interesting, how about these?

Eastside Distilling launches new whiskey brand

Eastside Distilling has added Barrel Hitch American Whiskey and Barrel Hitch more...

Social media survey inspires Sauza campaign

Sauza Tequila has launched new campaign "Pitcher Perfect Picture" after a more...

Maker’s Mark and Breeders’ Cup pair up for charity

Bourbon brand Maker’s Mark has agreed a three-year partnership with The more...

Tales of the Cocktail in pictures: Part 2

From dwarves, gorillas and miniature ponies to the glittering Spirited Awards more...

Bacardi marks 20 years of flavours with Tangerine bottling

Bacardi has introduced a Tangerine variant to its flavoured rum range as the more...

Woodford Reserve: a brand history

Woodford Reserve, while being a relatively new brand, has a long heritage that more...

The week in pictures

While Justin Timberlake promotes his Tequila on the golf course, a Royal horse more...

Australians swap vodka for gin, research shows

Gin has experienced rapid growth in Australia over the past five years and is more...

Bacardi and Heinemann partner for single estate rum experience

Bacardi has teamed up with Gebr. Heinemann to present Single Cane Estate Rums, more...

Plantation Rum reveals image revamp

French drinks group Cognac Ferrand has revealed a bottle redesign for its more...

New spirits products target 'metrosexuals'

Spirits brands are launching products that appeal to “metrosexual more...

Southern Comfort launches summer campaign

Southern Comfort has launched the #TanYourLemonade summer campaign to raise more...

Strong demand for coffee shop cocktails

Research by CGA Strategy has identified “huge potential” for serving more...

Courvoisier launches luxury scented gift packs

Maxxium UK is releasing two limited edition Courvoisier Cognac gift packs more...

SB competes in Finest Call's speed cocktail competition

American Beverage Marketers cocktail mix brand, Finest Call, brought its speed more...

Berry Bros launches new NAS Glenrothes vintage

Berry Bros. & Rudd has launched a new no-age-statement Vintage Reserve more...

Green tea flavoured whiskey RTD launches in US

A new ready-to-drink flavoured whiskey beverage combining rye whiskey, green more...

Jim Beam launches retailer barrel selection scheme

Beam Suntory has launched a scheme that allows retailers to sample barrels of more...

Tequila & Mezcal Fest prepares to return to UK

The UK’s first and only festival dedicated to Tequila and mezcal is readying more...

Hendrick’s launches online training for bartenders

Hendrick's gin has launched a new interactive online training tool to help more...