Sauza Tequila adds bubbles for the ladies

10th April, 2013 by Becky Paskin

Beam Inc is encouraging more female drinkers into the Tequila category with the launch of a new line of Sauza Sparkling Margaritas.

Sauza Sparkling Maragarita Tequila

Sauza Sparkling Maragarita aims to attract more women into the Tequila category

Presented in sleek Champagne-style bottles, the new range is a carbonated pre-mixed blend of Sauza Silver Tequila with triple sec available in three flavours: Original Lime, Wild Berry and Mango Peach.

“We’ve taken America’s #1 cocktail and made it even more refreshing by adding a bit of effervescence to it. It’s fresh, bubbly, and ready-to-serve – perfect for any ladies’ evening with friends,” said Vanessa Jenkins, senior marketing director of Tequilas at Beam Inc. “Now, you can simply open and pour margaritas that will truly bring some sparkle to the party, of course always responsibly.”

The new line is launching this month in the US at an RRP of US$12.99 for a 750ml bottle and $7.99 for a 375ml bottle.

Leave a Reply

If that's interesting, how about these?

Tullibardine Distillery unveils 60-year-old Scotch

Highland single malt Scotch whisky distillery Tullibardine has launched a more...

Thompson's Bordelais Grape Gin set to launch

Spirits producer Thompson’s is readying to release a new small batch London more...

Most innovative spirits campaigns in June

Summer soirées and musical collaborations, plus documentaries and tranquil more...

Spirits lead UK alcohol industry back to growth

The UK alcohol market has finally returned to growth after “years of more...

Vodka brand claims to increase sexual desire

In a renewed marketing push, Lust Vodka is claiming it "naturally increases" more...

KAH Tequila founder prevails in copyright lawsuit

A judge has sided with KAH Tequila founder Kim Brandi in a dispute with the more...

Beam Suntory launches Hibiki Japanese Harmony Bar

Beam Suntory is readying to launch a “sensory” bar to showcase its newest more...

Confessions of a retailer: World Wide Spirits

With gin booming in Germany, World Wide Spirits’ sales and marketing director more...

Courvoisier Cognac rebrands complete collection

Beam Suntory has given the entire Courvoisier Cognac range a packaging redesign more...

The week in pictures

Exclusive performances by Kylie Minogue, road trips with George Clooney, and more...

Famous Grouse redesigns RTD Ginger Grouse

The Famous Grouse' RTD Ginger Grouse has had a packaging makeover to create a more...

Hibiki unveils Japanese Harmony 12 whisky blend

Beam Suntory has launched Hibiki Japanese Harmony, which pays homage to the more...

Sage Beverages unveils ultra-premium Tequila

US spirits, beer and wine importer Sage Beverages has expanded its portfolio more...

Heaven Hill revamps Lunazul Tequila packaging

Heaven Hill Brands has launched its "One Sip and You Know" marketing campaign more...

Unopened World War One whisky to auction

A "one of a kind" unopened bottle of Scotch whisky that survived the front more...

Top 10 best-selling rum brands

The majority of million case selling rum brands saw impressive growth last more...

Germany benefits from boost in premiumisation

In a stagnant spirits market, Germany is discovering a penchant for premium more...

Jack Daniel's Tennessee Fire launches in Canada

Jack Daniel’s has extended the availability of its cinnamon-flavoured whiskey more...

New bar to donate £1m profits to charity

An entrepreneur who recently launched a line of burger bars called The Boozy more...

Lawsuit against Beam Suntory is withdrawn

Sidney Frank Importing Company (SFIC) has withdrawn a lawsuit against Beam more...