Sauza Tequila adds bubbles for the ladies

10th April, 2013 by Becky Paskin

Beam Inc is encouraging more female drinkers into the Tequila category with the launch of a new line of Sauza Sparkling Margaritas.

Sauza Sparkling Maragarita Tequila

Sauza Sparkling Maragarita aims to attract more women into the Tequila category

Presented in sleek Champagne-style bottles, the new range is a carbonated pre-mixed blend of Sauza Silver Tequila with triple sec available in three flavours: Original Lime, Wild Berry and Mango Peach.

“We’ve taken America’s #1 cocktail and made it even more refreshing by adding a bit of effervescence to it. It’s fresh, bubbly, and ready-to-serve – perfect for any ladies’ evening with friends,” said Vanessa Jenkins, senior marketing director of Tequilas at Beam Inc. “Now, you can simply open and pour margaritas that will truly bring some sparkle to the party, of course always responsibly.”

The new line is launching this month in the US at an RRP of US$12.99 for a 750ml bottle and $7.99 for a 375ml bottle.

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