Three Olives releases Marilyn Monroe vodka

6th March, 2013 by Becky Paskin

Three Olives Vodka has partnered with the estate of Marilyn Monroe to release a limited edition strawberry-flavoured vodka.

Three Olives Marilyn Monroe Strawberry

Three Olives Strawberry vodka is the latest brand to partner with the Estate of Marilyn Monroe

Available in the US from this month, the new Three Olives’ Marilyn Monroe Strawberry Vodka is described by the brand’s US importer Proximo Spirits as being “symbolic to Marilyn’s sweet, flirty, luscious and sultry personality”.

“More relevant today than ever before, Marilyn Monroe lived a life and left a legacy that continues to excite fans all over the world,” said a spokesperson for Proximo.

“Representing the spirits industry, we are excited to join other industry trades and brands to honor this legend’s iconic Hollywood elegance. Three Olives Vodka’s new Marilyn Monroe Strawberry is a perfect, sophisticated addition to our brand’s existing premium vodka flavor portfolio.”

Described as tasting like strawberries with a hint of cream, the new flavour joins Three Olives’ existing extensive range with an RRP of $21 per 750ml.

It’s not the first time Three Olives has partnered with a celebrity. It’s latest advertising campaign – the brand’s biggest to date which cost US$20m – features British actor Clive Owen in a series of England-based portraits.

In January 2011 Authentic Brands bought the rights to exclusively use the Hollywood actress’ likeness and name on a variety of products.

Since then, Authentic Brands CEO Jamie Salter said the company would be moving the Monroe brand away from tacky “souvenir-type stuff” and more in association with luxury goods.

Brand associations have involved Dior, Dolce & Gabbana, MAC Cosmetics and Marilyn Monroe Cafes, a group of high-end coffee shops.

In 2012 Forbes named Monroe as the seventh highest earning deceased celebrity, with an estate worth US$10m. The actress, famous for leading roles in Some Like It Hot and The Seven Year Itch, passed away in 1962 at the age of 36.

3 Responses to “Three Olives releases Marilyn Monroe vodka”

  1. TOM HUGHES says:

    WHERE CAN I FIND THE MARILYN MONROE VODKA IN COACHELLA VALLEY, CA
    PALM SPRINGS, PALM DESERT, LA QUINTA, RANCHO MIRAGE???????

  2. Marie Cherry says:

    I would like to know when Three Olives Marilyn Monroe vodka will be released in Ontario, Canada??? Please let me know I am very interested in making a purchase.

  3. Sharon says:

    Try Safeway or Beverages and More

Leave a Reply

If that's interesting, how about these?

Pub landlord opens UK's 'smallest' distillery

A pub landlord has opened what is thought to be the UK’s “smallest” more...

Diageo predicts 'strong growth' in North America

Ivan Menezes, CEO of Diageo, is “pleased” with the group’s 2% organic net more...

Top 10 spirits marketing campaigns in January 2016

In this latest batch of spirits industry marketing campaigns, Hollywood actress more...

Koval partners with craft breweries for whiskey series

Chicago's Koval Distillery has partnered with Mikkeller micro-brewery in more...

Tequila Honor clarifies funding amid controversy

Tequila Honor, the brand caught up in allegations that its associate, actress more...

Marie Brizard sales fall flat in 2015

Marie Brizard Wine & Spirits reported growth in the fourth quarter of its 2015 more...

Heaven Hill unveils Burnett's Cucumber Lime vodka

Heaven Hill Brands-owned flavoured vodka line Burnett’s has launched its more...

Diageo to launch Smirnoff Vodka with real fruit

Diageo is readying to launch Smirnoff Sourced – a flavoured vodka range that more...

Influential spirits industry couples

We pinned down some of the most celebrated couples in the spirits industry to more...

Hottest bar openings in January 2016

A drinking den inspired by France's iconic queen Marie Antoinette, an more...

Liquid Riot branches out into amaro category

Maine-based distiller and brewer Liquid Riot Bottling Company has expanded its more...

Shortcross gin maker launches aged expression

Ireland’s Rademon Estate Distillery has launched a cask-aged version of its more...

Entrepreneurs launch sugar beet vodka

Two entrepreneurs from Minnesota have launched a new vodka produced exclusively more...

Loch Lomond Scotch whiskies set for US debut

Independent distiller and blender, Loch Lomond, will enter the US market more...

Consumption of domestic UK spirits declines

UK drinkers are switching from local to international spirits brands as new more...

New Irish distillery debuts blended whiskey brand

The first distillery in Donegal for 174 years, Sliabh Liag Distillery, has more...

Top 10 Valentine's Day cocktails in London

If you're loved-up and live in London, why not celebrate Valentine's Day with more...

Douglas Laing appoints new US distributor

Douglas Laing has announced a new US distribution partnership with Vision Wine more...

Sobieski launches 'rare' Dankowski rye vodka

Imperial Brands-owned Sobieski Vodka has launched an expression made using 100% more...

White Lyan crafts revolutionary new drinks menu

White Lyan is readying to launch a new cocktail menu alongside its own beer and more...