Three Olives releases Marilyn Monroe vodka

6th March, 2013 by Becky Paskin

Three Olives Vodka has partnered with the estate of Marilyn Monroe to release a limited edition strawberry-flavoured vodka.

Three Olives Marilyn Monroe Strawberry

Three Olives Strawberry vodka is the latest brand to partner with the Estate of Marilyn Monroe

Available in the US from this month, the new Three Olives’ Marilyn Monroe Strawberry Vodka is described by the brand’s US importer Proximo Spirits as being “symbolic to Marilyn’s sweet, flirty, luscious and sultry personality”.

“More relevant today than ever before, Marilyn Monroe lived a life and left a legacy that continues to excite fans all over the world,” said a spokesperson for Proximo.

“Representing the spirits industry, we are excited to join other industry trades and brands to honor this legend’s iconic Hollywood elegance. Three Olives Vodka’s new Marilyn Monroe Strawberry is a perfect, sophisticated addition to our brand’s existing premium vodka flavor portfolio.”

Described as tasting like strawberries with a hint of cream, the new flavour joins Three Olives’ existing extensive range with an RRP of $21 per 750ml.

It’s not the first time Three Olives has partnered with a celebrity. It’s latest advertising campaign – the brand’s biggest to date which cost US$20m – features British actor Clive Owen in a series of England-based portraits.

In January 2011 Authentic Brands bought the rights to exclusively use the Hollywood actress’ likeness and name on a variety of products.

Since then, Authentic Brands CEO Jamie Salter said the company would be moving the Monroe brand away from tacky “souvenir-type stuff” and more in association with luxury goods.

Brand associations have involved Dior, Dolce & Gabbana, MAC Cosmetics and Marilyn Monroe Cafes, a group of high-end coffee shops.

In 2012 Forbes named Monroe as the seventh highest earning deceased celebrity, with an estate worth US$10m. The actress, famous for leading roles in Some Like It Hot and The Seven Year Itch, passed away in 1962 at the age of 36.

3 Responses to “Three Olives releases Marilyn Monroe vodka”

  1. TOM HUGHES says:

    WHERE CAN I FIND THE MARILYN MONROE VODKA IN COACHELLA VALLEY, CA
    PALM SPRINGS, PALM DESERT, LA QUINTA, RANCHO MIRAGE???????

  2. Marie Cherry says:

    I would like to know when Three Olives Marilyn Monroe vodka will be released in Ontario, Canada??? Please let me know I am very interested in making a purchase.

  3. Sharon says:

    Try Safeway or Beverages and More

Leave a Reply

If that's interesting, how about these?

Writers Tears secures Australian distribution

Walsh Whiskey Distillery has named Spirits Platform as the distributor of its more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...

‘Constructive’ talks over Canadian Club centre

Beam Suntory has met with Windsor mayor Drew Dilkens for “constructive more...

Scotch whisky trade groups partner up

Trade groups the Scotch Whisky Association and Scottish Craft Distillers more...

Royal Dragon Vodka to grow GTR presence

Royal Dragon Vodka has announced a partnership with Gebr. Heinemann as part of more...

'A Tequila break-out will surprise everyone'

As Amber Beverage takes control of Fabrica de Tequilas Finos, SB speaks to CEO more...

Canadian Club fans vow to stop Centre closure

A tourism board has joined a group of whisky fans to protest the closure of more...

Bacardi hits most CSR targets bar philanthropy

Bermuda-based Bacardi Limited has released details of its 2016 corporate social more...

Brown-Forman extends MSX TR logistics deal

Brown-Forman has extended its travel retail logistics contract with Macintyre more...

Franklin and Sons enters 30th market

British tonic and mixer brand Franklin & Sons has claimed to “defy Brexit more...

Amber Beverage tours Fabrica de Tequilas Finos

After recently acquiring Fabrica de Tequilas Finos, Amber Beverage Group more...

Cîroc partners with Victoria’s Secret model

Diageo has recruited Victoria’s Secret model Alessandra Ambrósio for Cîroc more...

Label 5 helps consumers share a 'virtual drink'

La Martiniquaise-owned blended Scotch whisky brand Label 5 has launched a new more...

Pernod to roll out smart bottles 'in coming weeks'

Pernod Ricard will introduce 'connected' QR-coded bottles across its entire more...

Our/Vodka inks Berlin distribution deal with GDP

Our/Berlin, the first distillery in Pernod Ricard’s ‘glocal’ network more...

Coco Rocha fronts International Scotch Day

Diageo has recruited supermodel Coco Rocha and actress Freida Pinto to front more...

New website lists NY distillery trails

An association of more than 60 distillers across New York has launched a new more...

Mattioni: Premium rums will ‘definitely develop’

The premium-plus rum segment in the UK will "definitely develop", driven by more...

Tito’s vodka ramps up US TR activity

Tito’s Handmade Vodka has launched a series of “high impact” activations more...