Patron reveals extra-anejo Tequila Gran Patron Piedra

18th March, 2013 by Becky Paskin

Patron Spirits is set to release Gran Patron Piedra, its first extra-anejo Tequila, exclusively into global travel retail.

Gran Patron Piedra

Gran Patron Piedra is Patron’s first travel retail exclusive and first extra-anejo release

The limited edition Tequila, aged for more than three years in new American and French oak barrels, will be unveiled at the IAADFS show in Orlando next month.

Produced using 100% Weber blue agave and the traditional Tahona process (steam-cooked agave is crushed using a large Tahona stone wheel) and bottled at 40% abv, Gran Patron Piedra is described as having fruit, fresh mushroom and light citrus on the nose with a “sweet, yet rich and complex” taste with earthy, herbaceous agave notes.

“We created Gran Patrón Piedra to offer tequila aficionados a tasting experience unlike any other,” said Francisco Alcaraz, Patrón’s master distiller. “Its complex flavor profile and remarkably smooth finish sets Gran Patrón Piedra apart in the ultra-aged tequila category.”

The release is presented in a signed and numbered bottle inspired by the Tahona stone, and a gift box that converts into a display case.

“We’re thrilled about the extraordinary addition of Gran Patrón Piedra to our portfolio of ultra-premium spirits, and our first-ever duty free exclusive,” said John McDonnell, chief operating officer of Patrón Spirits. “Travel retail represents an important and significant sales channel for us, and we’re excited to make this exquisite spirit available first to our valued duty free partners and consumers.”

Patron has not yet released an RRP for the duty-free exclusive, but claims it will fit between its Gran Patron Platinum and Gran Patron Burdeos.

Leave a Reply

If that's interesting, how about these?

Baileys unveils dairy-free, gluten-free product

Diageo has launched a dairy-free and gluten-free variant of its Baileys liqueur more...

Diageo reiterates 'remain' ahead of referendum

Ivan Menezes, Diageo CEO, has written to the UK-based company’s 4,773 more...

'Years of uncertainty' for drinks trade after Brexit

Representatives of the international drinks trade have spoken of “serious more...

Spirit Cartel makes key appointments

London-based importer Spirit Cartel has expanded its sales team, appointing more...

Hennessy marks blender succession with release

LVMH-owned Cognac house Hennessy has marked the arrival of its more...

TOP 150 SPIRITS BRANDS BY VOLUME

These are the world's top 150 largest spirits brands by volume more...

African elephant inspires Amarula redesign

South African drinks group Distell has launched a new bottle design for its more...

Licor 43 enters cream liqueurs with Orochata

Spanish wine and spirits producer Diego Zamora Group has launched Licor 43 more...

Bloom partners with florist for on-pack promo

Quintessential Brands-owned Bloom Gin has teamed up with online florist Bloom & more...

Brown-Forman sets Jack Daniel’s scavenger hunt

In celebration of the 150th anniversary of the Jack Daniel’s Distillery, more...

Metaxa and LoveGreece unveil limited edition

Rémy Cointreau's Metaxa has released a new Metaxa 7 Stars limited edition more...

Sussex distillery creates gin for A JW Marriott

Blackdown Distillery has partnered with A JW Marriott to create an exclusive more...

Former PR launches whisky tourism venture

Whisky PR manager Kirsty MacGeoch has launched Whisky Co., a travel company more...

Avión launches 'Tequila as art' campaign

Pernod Ricard-controlled Tequila brand Avión has launched its Yo/Elevado brand more...

Campari launches extra añejo Espolòn Tequila

Gruppo Campari has launched a limited edition extra añejo version of its more...

Lagavulin marks 200 years with 25YO expression

Diageo-owned Islay distillery Lagavulin has launched a 25-year-old expression more...

Wemyss releases Midsummer's single casks

Independent bottler Wemyss Malts had released a collection of nine single cask more...