Campari raises €4m through Punch Barbieri sale

4th February, 2013 by Becky Paskin

Gruppo Campari has disposed of its Punch Barbieri brand to Distillerie Moccia for €4.45million, enabling it to focus on its priority products.

Punch Barbieri Campari Distillerie Moccia

Punch Barbieri Campari Distillerie Moccia

The Punch Barbieri brand features three classic fruit flavours – Mandarin, Orange and Rum – and is the largest punch brand in its core market of Italy.

The acquisition enables Distillerie Moccia to continue expanding its business with leading local brands, which also include Zabov egg liqueur.

The deal is expected to complete by 1 March 2013.

Campari first acquired the Punch Barbieri brand in 2003 with the purchase of Barbero 1981, which included the Aperol and Aperol Soda brands.

The deal is the first made since Campari paid US$414.8m for a controlling stake in Appleton Estate owner Lascelles deMercado.

Leave a Reply

If that's interesting, how about these?

Government to investigate United Spirits' books

Diageo’s Indian drinks arm United Spirits has continued to see declining more...

Top 10 new Scotch whisky distilleries

As the Scotch industry hails a boom in tourism and all-time-high investment, more...

Gordon & MacPhail launches Benromach 15YO

Gordon & MacPhail has expanded its Benromach single malt Scotch whisky more...

The week in pictures

Whisky tastings in Antarctica, star-studded anniversary celebrations, more...

Campari launches 'Negroni Map' of London

Campari has teamed up with 10 bars to create a London ‘Negroni Map’ as part more...

New ice cream 'bar' serves alcoholic gelato

London café Ice & Slice by Shot will launch a new ice cream “bar” offering more...

Reusable pen can use alcohol instead of ink

A designer in Oregon has created a refillable pen that can use any liquid with more...

Quintessential hires Monarq as exclusive importer

Quintessential Brands has appointed Monarq Group as its exclusive importer, more...

Approval for Four Roses $55m distillery expansion

Four Roses could be set to embark on a US$55 million expansion of its more...

Buffalo Trace security guard charged in theft case

A former security guard for Buffalo Trace has admitted taking payment to more...

The week in pictures

Celebrity sightings, boozy ice creams, eccentric cocktail expeditions, new more...

Quintessential to launch NAS Irish whiskey

Quintessential Brands is set to launch a new no-age-statement (NAS) Irish more...

Diageo opens first World Class Bar on cruise ship

Diageo Global Travel Americas has partnered with Celebrity Cruises to launch more...

Eden Mill to launch Scottish gin festival

Eden Mill Distillery will showcase gins from all over Scotland in a week-long more...

'Sneaky' hip flask company seeks crowd-funding

The producer of a range of "sneaky" drinks containers has launched a more...

Calls for F1 alcohol sponsorship ban increase

The “dangerous cocktail” of advertising and sponsorships by groups such as more...

Glenrothes distillery planning application withdrawn

A planning application for a new distillery in Glenrothes, Scotland, that would more...

New cocktail delivery service eyes US launch

A cocktail kit subscription and delivery service is seeking funding of more...

NZ doctors call for teen booze ban in bars

The New Zealand Medical Association has recommended banning teenagers from more...

'World's first' London Dry citrus vodka

NB Distillery has branched out from the world of gin and launched the more...