Campari raises €4m through Punch Barbieri sale

4th February, 2013 by Becky Paskin

Gruppo Campari has disposed of its Punch Barbieri brand to Distillerie Moccia for €4.45million, enabling it to focus on its priority products.

Punch Barbieri Campari Distillerie Moccia

Punch Barbieri Campari Distillerie Moccia

The Punch Barbieri brand features three classic fruit flavours – Mandarin, Orange and Rum – and is the largest punch brand in its core market of Italy.

The acquisition enables Distillerie Moccia to continue expanding its business with leading local brands, which also include Zabov egg liqueur.

The deal is expected to complete by 1 March 2013.

Campari first acquired the Punch Barbieri brand in 2003 with the purchase of Barbero 1981, which included the Aperol and Aperol Soda brands.

The deal is the first made since Campari paid US$414.8m for a controlling stake in Appleton Estate owner Lascelles deMercado.

Leave a Reply

If that's interesting, how about these?

Rémy Cointreau reports mixed Q1 performance

Rémy Cointreau generated sales of €223.3 million for the first quarter of more...

Arbikie unveils Scotland's first single estate gin

Arbikie Highland Estate, producer of Scotland’s "first" potato vodka, has more...

Balblair introduces single cask offer

Balblair is offering key customers the opportunity to purchase single casks for more...

Tomatin unveils two cask-focused releases

Tomatin has announced two new releases: Contrast, a limited edition pack more...

Jim Beam launches retailer barrel selection scheme

Beam Suntory has launched a scheme that allows retailers to sample barrels of more...

Historic Bladnoch Distillery to restart production

The 200-year-old Bladnoch Distillery is to restart production following its more...

Former Kopparberg director unveils new RTD

The former sales director of Kopparberg, Daryl Moss, has just launched new more...

Bacardi and Heinemann partner for single estate rum experience

Bacardi has teamed up with Gebr. Heinemann to present Single Cane Estate Rums, more...

Diageo terminates Heineken JV in South Africa

Diageo has terminated its joint venture with Heineken and Namibia Breweries in more...

Plantation Rum reveals image revamp

French drinks group Cognac Ferrand has revealed a bottle redesign for its more...

Caribbean rum range launches in Barbados TR

Concept store The Caribbean Rum Collection has been launched in Grantly Adams more...

Producer releases chipotle pepper whiskey

Rogue Ales and Spirits has launched Rogue Chipotle Whiskey, a new small-batch more...

Courvoisier launches luxury scented gift packs

Maxxium UK is releasing two limited edition Courvoisier Cognac gift packs more...

Top 10 new American whiskey brands

At the same as some American whiskey distillers are launching brand extensions more...

Irish alcohol bill delayed until autumn

Legislation to introduce minimum pricing for alcohol and regulate advertising more...

Location sought for first Borders distillery in 180 years

Scotch whisky firm R&B Distillers is asking members of the public to vote for a more...

Suntory offloads Louis Royer Cognac for €100m

Japan's Suntory Holdings has sold Louis Royer Cognac to French spirits producer more...

Mothballed distillery to make fast-aged whiskey

Work has begun renovating the mothballed Old Charles Medley Distillery in more...

Eastside Distilling launches new whiskey brand

Eastside Distilling has added Barrel Hitch American Whiskey and Barrel Hitch more...

Princess Anne opens England's largest distillery

Her Royal Highness, The Princess Royal has officially opened The Lakes more...