Campari raises €4m through Punch Barbieri sale

4th February, 2013 by Becky Paskin

Gruppo Campari has disposed of its Punch Barbieri brand to Distillerie Moccia for €4.45million, enabling it to focus on its priority products.

Punch Barbieri Campari Distillerie Moccia

Punch Barbieri Campari Distillerie Moccia

The Punch Barbieri brand features three classic fruit flavours – Mandarin, Orange and Rum – and is the largest punch brand in its core market of Italy.

The acquisition enables Distillerie Moccia to continue expanding its business with leading local brands, which also include Zabov egg liqueur.

The deal is expected to complete by 1 March 2013.

Campari first acquired the Punch Barbieri brand in 2003 with the purchase of Barbero 1981, which included the Aperol and Aperol Soda brands.

The deal is the first made since Campari paid US$414.8m for a controlling stake in Appleton Estate owner Lascelles deMercado.

Leave a Reply

If that's interesting, how about these?

Williams GB Gin sponsors Land Rover Burghley Horse Trials

Chase Distillery's Williams GB Gin has partnered with the Land Rover Burghley more...

The Benevolent launches online auction

UK drinks industry charity The Benevolent will host its first ‘Thanks for more...

IWSR reveals key global drinks trends

From health conscious consumers to cross-category experimentation, these are more...

Gruppo Campari eyes 2017 acquisitions

Gruppo Campari’s M&A activity looks set to ramp up next year, as CEO Bob more...

Sailor Jerry launches The Ride cocktail comp

Sailor Jerry has launched an online cocktail competition challenging entrants more...

Żubrówka unveils 'modern' bottle design

Roust Group has created a new bottle design for its bison grass vodka brand more...

BenRiach releases 12 single cask whiskies

The BenRiach Distillery Company, owned by Brown-Forman, has released 12 single more...

Famous Grouse master blender to host ‘live chat’

Kirsteen Campbell, master blender at Edrington-owned The Famous Grouse, is to more...

Bulldog ‘world’s fastest growing’ premium gin

Gruppo Campari-backed Bulldog Gin is now the "fastest growing" premium gin in more...

BenRiach and GlenDronach expand ranges

The BenRiach Distillery Company, recently acquired by Brown-Forman, has more...

Tequila & Mezcal Fest readies for 2016 return

London’s annual celebration of agave-based spirits, Tequila & Mezcal Fest, is more...

Dulce Vida Spirits extends Tequila line

Milestone Brands-owned Dulce Vida Spirits has expanded its portfolio with the more...

Top 10 Olympians as drinks

They may be masters of their respective athletic fields, but if Olympians were more...

Cocktail experience launches in Leeds

Bars in Leeds will join forces with 13 drinks brands for one-day event, The more...

Cooperage addresses craft oak barrel 'shortage'

A US-based cooperage said it is aiming to “address the running shortage of more...

Walsh Whiskey launches The Irishman in Oz

Walsh Whiskey Distillery has signed a distribution agreement with Spirits more...

Harris Distillery rations gin amid bottle shortage

The first commercial distillery on the Isle of Harris has been forced to ration more...

Wenneker Swizzle Masters Art Deco Cognac finalists

This month’s Wenneker Swizzle Masters round transported bartenders back to more...

Whiskies of the World makes return

Whiskies of the World – the "oldest" whisky tasting event in North America more...

UK govt: Drinking alcohol 'no riskier than driving'

As the UK government readies to release new drinking guidelines, health more...