Pharrell Williams sues Diageo over Qream failure

16th January, 2013 by Becky Paskin

Pharrell Williams is suing Diageo North America for US$5m, claiming the spirits giant is to blame for the failure of his Q Qream liqueur.

Qream Pharrell Williams

Qream is a collaboration between Pharrell Williams and Diageo

Having launched the liqueur in 2010, the singer/ songwriter alleges that Diageo abruptly told him in July 2012 that they would be discontinuing Qream’s distribution and posting the brand for sale.

In papers filed in a Manhattan federal court, Williams claims: “Diageo NA’s unilateral decision – halfway into the initial term of the agreement – to put no effort in producing or distributing Q Qream fails to meet its contractual obligation to use its commercially reasonable efforts to market and distribute the product throughout the (three-year) term.”

Qream was created as a high-end cream liqueur – available in Strawberry Crème and Peach Crème flavours – specifically for women. However Williams claims the failure of Qream was down to the marketing of the product as a “club drink” rather than a “high-end leisure class” drink.

A spokesperson for Diageo said: “It is unfortunate that the plaintiffs chose to bring this lawsuit, as Diageo believes the plaintiffs’ claims lack merit.

“Qream Creme Liqueur continues to be available for sale as one of the many new-to-world brands originating from Diageo’s innovation pipeline.”

One Response to “Pharrell Williams sues Diageo over Qream failure”

  1. Tracci Jackson says:

    Please tell me if the product is still on the market as it was my absolute favorite!

Leave a Reply

If that's interesting, how about these?

Heritage spirits drive cocktail revolution in France

A transformation is taking place in the French spirits market, as a burgeoning more...

Britons back lower drink driving limit

More than three quarters of the British public believe the current drink-drive more...

Buddha-Bar marks 20th with Tanqueray tie-up

Buddha-Bar Restaurant Group has formed a partnership with Diageo Reserve and more...

Diageo North America streamlines commercial team

Diageo North America has announced changes to its commercial leadership more...

Campaign launched to combat fake Irish whiskey

The Irish Whiskey Association and Ireland’s Minister for Agriculture have more...

Buffalo Trace unveils vintage-dated Bourbons

Buffalo Trace Distillery is set to release three unique vintage-dated Bourbons more...

Women behind bars: Gender politics in cocktail comps

As the cocktail competition circuit heats up, SB explores three underlying more...

Top 10 TR launches since TFWA WE 2015

As the 2016 TFWA World Exhibition & Conference approaches, SB recounts some of more...

2015's biggest spirits brands in travel retail

2015 was a mixed year for spirits in the global travel retail channel, with more...

Whisky investment firm offers trading update

Whisky Invest Direct has seen its customers purchase enough liquid to make five more...

The Whisky Exchange's top spirits trends for 2017

Insights released by London-based spirits retailer The Whisky Exchange suggest more...

Diageo ‘to cut jobs’ in productivity drive

The world’s largest spirits producer Diageo is reviewing staffing levels at more...

W.L. Weller Bourbon proof and age 'will remain'

Buffalo Trace Distillery has unveiled new bottle designs for its W.L. Weller more...

Sazerac acquires South Trade International

Sazerac has continued its acquisition streak with the purchase of Australian more...

Diageo 'confident' of growth in fiscal 2017

Diageo’s 2017 fiscal year has “started well”, giving the group more...

A Drink With... Matthieu de Lassus, GBH Spirit Division

Matthieu de Lassus, export director for Groupe Bernard Hayot Spirit Division more...

William Grant reveals new-look Drambuie

UK-based William Grant & Sons has unveiled a new-look pack for Drambuie, the more...

Opihr World Adventure 2016 in pictures

Top bartenders from around the world arrived in the ancient city of Marrakech more...

World of Zing targets £150,000 investment

Bottled cocktail producer World of Zing is aiming to raise £150,000 on more...

Ungava issues cultural appropriation apology

Ungava Spirits chairman Charles Crawford has apologised after the gin brand was more...