Beam sells off brands to Luxco for $65m

22nd January, 2013 by Becky Paskin

Beam Global is selling several of its brands, including Rebel Bourbon, Calvert whiskey,  and Dark Eyes vodka, to Luxco for US$65m.

Rebel Reserve Beam Luxco

Rebel Bourbon, one of the brands sold by Beam to Luxco

The deal, which is expected to be completed at the end of January, will allow Beam to dispose of some of its less-important brands and concentrate on its revenue-driving Power Brands and Rising Stars, such as Pinnacle Vodka and Jim Beam.

The brands included in the sale are Wolfschmidt vodka, Calvert (Lord Calvert Canadian whiskey, Calvert Extra blended whiskey, and gin), Bellows (blended whiskey, Bourbon, gin, rum, Scotch and vodka), Dark Eyes vodka, Canada House Canadian, and Tempo Triple Sec.

Collectively, the brands generated around US$30m for Beam (excluding excise taxes) during 2012, through the sale of 1.8m cases.

Beam, as part of the deal, will continue to produce and bottle the brands through until at least January 2014.

Family-owned Luxco, whose headquarters are in Missouri, US, already owns around 60 brands across the bourbon, gin, vodka, rum, Tequila and liqueurs categories.

Donn Lux, chairman & CEO of Luxco, said: “We are thrilled to be adding these brands to our portfolio. Beam has done a great job in establishing them across many markets and categories. We look forward to expanding them further and bolstering our entire portfolio with our distributors.”

Matt Shattock, CEO of Beam, said the disposal puts Beam in a better position to concentrate on its core brands.

“Following the premium brand acquisitions we’ve made in the past two years, this move reduces portfolio complexity in economy vodka and Canadian whisky, and reinforces Beam’s focus on developing our Power Brands and Rising Stars, which are our most profitable growth engines,” he said.

The deal is subject to customary closing conditions.

Leave a Reply

If that's interesting, how about these?

Heaven Hill acquires Deep Eddy Vodka

Heaven Hill Brands has acquired fast-growing Deep Eddy Vodka, just three months more...

Distillery licence applications treble in a year

Boutique spirits are booming as new figures show the number of applications for more...

US spirits consumption up for 18th year

Spirits consumption in the US has increased for the 18th consecutive year, with more...

Gin and vodka boost UK summer spirits sales

Gin and vodka have been identified as the main value drivers in the UK spirits more...

Jim Beam latest to win 'handcrafted' lawsuit

Beam Suntory has claimed victory in a lawsuit alleging its Jim Beam Bourbon more...

Jim Beam Apple launches across US

Beam Suntory has officially rolled out its latest flavour variant, Jim Beam more...

Vodka's performance in six key markets

Vodka may be hot stuff in some of the world’s emerging markets, but in its more...

Confessions of a spirits retailer: PLCB

Pam Bernd, merchandising and pricing coordinator of the Pennsylvania Liquor more...

New US whiskey brand inspired by beach life

Marketing and distribution firm Taliera has launched a new brand of American more...

Company creates 'world's first' sweet potato vodka

California-based spirits company Corbin has claimed it has produced the more...

Pernod Ricard writes down value of Absolut

Pernod Ricard has been hit by a 15% drop in 2014/15 full year net profits more...

Pernod Ricard's top brands in 2014/15

While a significant number of Pernod Ricard’s key brands reported flat or more...

Plantation adds pineapple rum to core range

Cognac Ferrand has released its pineapple-infused Plantation Rum – Stiggin's more...

Top 10 spirits ageing innovations

As Suntory launches its whiskies into space to age on-board the International more...

John Dewar & Sons powers Scottish homes

John Dewar & Sons is upholding its commitment to sustainability with a new more...

Top nine supermarket spirits

Much more than a cheaper alternative, UK supermarkets are producing more...

Four Roses releases tribute bottling for retiring master distiller

Four Roses Bourbon has announced its 2015 Limited Edition Small Batch Bourbon more...

Beam continues 'Bourbon Legends' rollout with UK workshops

Beam Suntory has got its “Bourbon Legends” campaign underway in the UK with more...

Roundtable selects fourth Booker’s Bourbon release

Booker's Bourbon has unveiled the fourth batch of its 2015 Collection, which more...

Heaven Hill to spend $13m on barrel storage

Elijah Craig Bourbon producer Heaven Hill Brands is to embark on a US$13.2 more...