Bols designs yoghurt liqueur for Chinese

17th May, 2012 by Lucy Shaw

Dutch spirits company Lucas Bols has launched the world’s first 100% natural yoghurt liqueur onto the market.

Bols Natural Yoghurt Liqueur

Bols Natural Yoghurt Liqueur was created in response to demand from Chinese consumers for a milk-based spirit.

“The Chinese market asked us for a milk-based spirit, but we decided to evolve the idea into a natural yoghurt liqueur so it could be used in cocktails,” Guenael Fily, Bols commercial director, told The Spirits Business at the UK launch in Amsterdam this week.

“It took a long time to get the blend exactly right so it doesn’t curdle or go flakey when you mix it,” Fily added.

The company has collaborated with a leading Dutch dairy company on the project, which is supplying the yoghurt made from milk from Dutch cows.

“Being yoghurt-based, it’s much lower in fat than cream liqueurs, but we’d never go on record promoting its health benefits,” Fily said.

Fily insists there is no shelf life issue with the liqueur, despite it being made from natural yoghurt, but admitted that it would taste best within a year of purchase. The coated white bottle was conceived to protect the liqueur from exposure to UV light.

The liqueur has already been launched in China, Russia, Ireland and Bulgaria.

Leave a Reply

If that's interesting, how about these?

The week in pictures

Winter is well and truly underway with cocktails served in baubles, festive more...

Buffalo Trace 'disproves' whiskey theory

Buffalo Trace has concluded the first phase of ageing experiments at its more...

Whitley Neill unveils 'UK's first' quince gin

Halewood Wines & Spirits has expanded its Whitley Neill portfolio with the more...

'First' white rum distilled in Scotland launches

The team behind renowned Edinburgh bar Bramble has co-created SeaWolf, the more...

PHE: 10 million in England drink at harmful levels

A major report from government agency Public Health England claims more than 10 more...

Seagram's intros 'first' apricot vodka

US vodka brand Seagram’s has unveiled the "first" apricot-flavoured vodka, more...

Marie Brizard to launch yuzu liqueur

French liqueur brand Marie Brizard is to capitalise on the growing interest in more...

Ketel One campaign focuses on family

Ketel One vodka has unveiled new virtual reality campaign, ‘You Don’t more...

Alcohol-related cancer to kill 135,000 in UK by 2035

Alcohol will cause approximately 135,000 cancer deaths in the UK over the next more...

Woodford Reserve Bourbon redesigns range

Brown-Forman has unveiled new packaging designs for its Woodford Reserve family more...

Havana Club twist as Trump hints at Cuba freeze

The Havana Club trademark battle between Pernod Ricard and Bacardi Limited more...

Will Ferrell-themed bar opens in LA

New York-based Will Ferrell-inspired bar Stay Classy is set to unveil its more...

Top 10 marketing campaigns in November 2016

Scotch whisky brand Bell’s recruited The IT Crowd actor Matt Berry for a more...

Distilled Spirits Council slams Oregon tax

The Distilled Spirits Council has branded a proposed spirits levy in Oregon a more...

Rémy and Bols complete Passoã joint venture

Rémy Cointreau Group and Lucas Bols have formally established the Passoã more...

Strike action may hit Diageo 'imminently'

Diageo could be hit by strikes across the UK in the run up to Christmas after more...

German bartender scoops Marie Brizard crown

Piotr Sajdak from Salut! Bar in Berlin has taken the top prize at the 2016 more...

Liqueurs must harness 'transformative power' of serves

The liqueur story has long been one of back-bar obscurity, but now brands are more...

Unusual booze-filled Christmas gifts

Wondering what to buy for the eccentric spirits lover in your life this more...

Bacardi names new communications head

Bacardi has appointed KC Kavanagh as its new senior vice president and global more...