Bols designs yoghurt liqueur for Chinese17th May, 2012 by Lucy Shaw
Dutch spirits company Lucas Bols has launched the world’s first 100% natural yoghurt liqueur onto the market.
Bols Natural Yoghurt Liqueur was created in response to demand from Chinese consumers for a milk-based spirit.
“The Chinese market asked us for a milk-based spirit, but we decided to evolve the idea into a natural yoghurt liqueur so it could be used in cocktails,” Guenael Fily, Bols commercial director, told The Spirits Business at the UK launch in Amsterdam this week.
“It took a long time to get the blend exactly right so it doesn’t curdle or go flakey when you mix it,” Fily added.
The company has collaborated with a leading Dutch dairy company on the project, which is supplying the yoghurt made from milk from Dutch cows.
“Being yoghurt-based, it’s much lower in fat than cream liqueurs, but we’d never go on record promoting its health benefits,” Fily said.
Fily insists there is no shelf life issue with the liqueur, despite it being made from natural yoghurt, but admitted that it would taste best within a year of purchase. The coated white bottle was conceived to protect the liqueur from exposure to UV light.
The liqueur has already been launched in China, Russia, Ireland and Bulgaria.