Bols designs yoghurt liqueur for Chinese17th May, 2012 by Lucy Shaw
Dutch spirits company Lucas Bols has launched the worldâ€™s first 100% natural yoghurt liqueur onto the market.
Bols Natural Yoghurt Liqueur was created in response to demand from Chinese consumers for a milk-based spirit.
â€śThe Chinese market asked us for a milk-based spirit, but we decided to evolve the idea into a natural yoghurt liqueur so it could be used in cocktails,â€ť Guenael Fily, Bols commercial director, told The Spirits Business at the UK launch in Amsterdam this week.
â€śIt took a long time to get the blend exactly right so it doesnâ€™t curdle or go flakey when you mix it,â€ť Fily added.
The company has collaborated with a leading Dutch dairy company on the project, which is supplying the yoghurt made from milk from Dutch cows.
â€śBeing yoghurt-based, itâ€™s much lower in fat than cream liqueurs, but weâ€™d never go on record promoting its health benefits,â€ť Fily said.
Fily insists there is no shelf life issue with the liqueur, despite it being made from natural yoghurt, but admitted that it would taste best within a year of purchase. The coated white bottle was conceived to protect the liqueur from exposure to UV light.
The liqueur has already been launched in China, Russia, Ireland and Bulgaria.