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Scotch moved from recession to renaissance but splits between mature and emerging markets have never been clearer.
The Bacardi Bats will be unleashed on the UK next month as the rum brand hosts a series of on-trade events as part of its 2011 Bacardi Together campaign.
Reports are circulating that Diageo has entered into talks to acquire Tequila brand Jose Cuervo for more than US$2 billion.
If there is one thing to annoy Paul Walsh, Diageo’s chief executive, it is being reminded that the biggest producer of Scotch whisky ranks only second in the Chinese market.
Pernod Ricard Pacific Travel Retail has launched an aged whisky bar in Australia Duty Free as part of Scotch whisky brand Chivas Brothers’ The Age Matters campaign.
Pernod Ricard chief executive Pierre Pringuet has spoken of his determination to capitalise on the rebounding US spirits market and look to make up ground on Diageo and Bacardi in the drinks world’s biggest market.
Chivas Brothers is seeking to capitalise on the increasing popularity of gin with the launch of a new interactive website.
Courvoisier is seeking to revolutionise the cognac category with the launch of its Connoisseur Collection, the first major Cognac house releases to carry an age declaration on the bottle.
Chase Distillery is looking to send its Marmalade Vodka global with its launch in World Duty Free at London Heathrow Airport’s International Terminal 5.
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